THR33 FOLDS

client

THR33 FOLDS

service name

E-Commerce Platform

01.

Introduction

THR33 FOLDS is a bold, streetwear-inspired fashion brand aiming to disrupt the online clothing space with its edgy aesthetic and expressive apparel. As a growing label focused on creativity and individuality, they needed more than a basic online store—they needed a digital storefront that echoed their visual identity, streamlined operations, and enhanced customer interaction. Lucid IT Innovations collaborated closely with the brand to design and develop a custom eCommerce platform that reflects their attitude and supports their growth.

Custom Storefront: A tailor-made interface that showcases THR33 FOLDS' bold visuals and offers an intuitive shopping experience.

Efficient Product Management: User-friendly backend tools for managing inventory, variants, categories, and promotions—ideal for a fast-moving fashion brand.

Mobile-First Optimization: Responsive design built to deliver seamless experiences across all screen sizes, ensuring high engagement from mobile shoppers.

Secure Payment Integration: Integrated PhonePe for quick and secure transactions, with multiple payment modes including UPI, cards, and wallets.

02.

Work Challenges

Delivering a visually rich, high-converting eCommerce platform while maintaining performance, scalability, and backend simplicity was at the heart of this project.

Crafting a UI that aligns with THR33 FOLDS' bold, artistic branding

Balancing image-heavy design with optimized performance and fast load times

Building a seamless checkout journey to reduce cart abandonment

Creating a backend system simple enough for a non-technical team to manage independently

03.

Results

The final platform delivered by Lucid IT Innovations is a sleek, scalable, and brand-aligned eCommerce experience. The design reflects THR33 FOLDS’ bold personality with high-impact visuals, dynamic product displays, and clean layouts. Customers can explore collections effortlessly, access detailed product information, and complete purchases quickly and securely.

Behind the scenes, the custom WooCommerce backend empowers the brand to manage everything—from adding new products to running promotional campaigns—without relying on developers. The site is optimized for speed, built for scale, and integrated with tools that support business growth. THR33 FOLDS now has a digital presence that not only sells, but also speaks directly to its fashion-forward audience.

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